A New Approach to Employment Branding

I am becoming less persuaded by the latest fads in creating an “employment brand“, but I do think the concept of employment branding makes alot of sense, and should be carefully nurtured. The concept of creating an “experience” (for lack of a better term), in this case, a competitive

case, has many advantages. For the sponsoring organization, this kind of experience can develop a sense of excitement among the players. It also can provide valuable information for the company as to the best potential employees. In this case, P&G is the company that has developed this “experience.”

Thinking creatively is the idea here!

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