I just began the new academic year and in honor of that event, I cover Part 2 of a 2-part article on internet college campus recruitment sites. This article, which appears in erexchange.com, offers the following advice geared towards college student recruitment, but I think it applies to ALL kinds of recruitment:
Web pages should have
A consistent appearance: text and links maintain the same style (fonts, heading, and body text size; placement of items) throughout the site.
Page titles are the same throughout the entire section.
The author lists IBM’s U.S. jobs listing page is a great example of what TO DO;
And then lists Aetna’s job website as an example of what NOT TO DO!
The author continues by stressing the importance of privacy statements. He offers Enterprise Rent-A-Car’s statement of privacy as a good example, with some criticism as well. He also recommends looking at GE’s statement on privacy, which he feels is an outstanding example.
Read here for more details on developing an outstanding corporate job posting website.
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