Googling Your Way to a Job
According to the Cheezhead (aka Joel Cheesman), Google is getting into the job search business in a very big way.
He put “London banking jobs” into a google search, and came up with a nice window, where you are asked if you wish to refine your job search or simply “search jobs.”
I tried it myself, for “St. Louis Accounting jobs,” clicking on “search jobs.”
I got a list of jobs in the geographic area, along with street maps (or satellite views!) of where these jobs are.
It doesn’t seem to work quite so nicely for all job searches; I did a similar search for “St. Louis Nursing jobs” and it didn’t give me that nice little window to refine the search. Of course, it did provide plenty of job listing sites to go to.
Joel Cheesman predicts: “Before too long, Google will have the No. 1 search result for all job-related searches.”
He wonders how this will affect recruitment by companies, applicants, and recruiters.
So do I!
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My predictions in answer to Michael’s wondering:
It will take everyone else a lot longer to catch on than it will take google to corner the market.
Companies will catch on first, enhancing internet job posting efforts, and trying hard to do SEO (search engine optimization) to rise to the top of the heap.
While google wants to serve the employment world with this functionality, its revenue source remains contextual advertising.
Google wants smart, competitive employers and recruiters to realize SEO is often a losing battle, and to start pouring money into clever keyword pay-per-click campaigns. They will. The best exposure on google will not be free, but will be pay-per-click, keeping Monster very much in the game as a fixed-price alternative.
Recruiters will remain very important, becoming experts in playing the internet recruiting game — as employment opportunity internet marketers, if you will. They also will remain key in skillfully going after passive applicants one-on-one.
Job hunters, unfortunately, will be the last to adapt, on the whole, because most people don’t look for work often enough to get on top of the latest techniques. Unsolicited paper resumes and cover letters will continue to pour in, achieving poor results for most jobseekers.
Some recruiters will move into “job search coaching,” truly representing jobseekers only, not employers, much as some real estate agents have become “buyers’ agents.”