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Subscribe by EmailPros and Cons of Company-Sponsored Blogging
In a rather interesting “laundry list” approach, John Summers provides some thoughts about the pros and cons of company-sponsored recruiting blogs.
I think that his list of pros and cons applies to a wide-range of company-sponsored blogs, and both companies and bloggers should examine his list carefully before committing to such a blog.
Some of the more interesting pros and cons, in my opinion, include:
- Bloggers can make public mistakes that affect the company’s image.
- The material that bloggers produce is sometimes called evidence
- Bloggers spend time doing things that don’t look like work (this latter point is really interesting, since I have wondered many times whether I am really learning when I blog or just wasting my time. I have concluded that I am learning a lot and not wasting much time at all)
- Bloggers learn the critical skills in direct marketing, audience development and communications.
- Bloggers develop their leadership abilities by having time in the spotlight.
For the complete list of pros and cons of company-sponsored recruiting blogs, go here.
It is well worth a careful look!
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Comments
Concerns about blogging employees are not limited to company-sponsored blogs. They are potentially more severe with individual bloggers who write about the company.
With a company-sponsored blog, much of the risk can be eliminated or mitigated by putting into place a system of prior review of blog posts.
This leaves the blogger relatively free to test the limits, knowing that there will be corporate cya, since someone else approved the post.
Thanks for mentioning the list of Blog Risks and Benefits. The permalink is http://www.interbiznet.com/ern/archives/060512.html