Pros and Cons of Company-Sponsored Blogging
In a rather interesting “laundry list” approach, John Summers provides some thoughts about the pros and cons of company-sponsored recruiting blogs.
I think that his list of pros and cons applies to a wide-range of company-sponsored blogs, and both companies and bloggers should examine his list carefully before committing to such a blog.
Some of the more interesting pros and cons, in my opinion, include:
- Bloggers can make public mistakes that affect the company’s image.
- The material that bloggers produce is sometimes called evidence
- Bloggers spend time doing things that don’t look like work (this latter point is really interesting, since I have wondered many times whether I am really learning when I blog or just wasting my time. I have concluded that I am learning a lot and not wasting much time at all)
- Bloggers learn the critical skills in direct marketing, audience development and communications.
- Bloggers develop their leadership abilities by having time in the spotlight.
For the complete list of pros and cons of company-sponsored recruiting blogs, go here.
Thanks for mentioning the list of Blog Risks and Benefits. The permalink is http://www.interbiznet.com/ern/archives/060512.html
Concerns about blogging employees are not limited to company-sponsored blogs. They are potentially more severe with individual bloggers who write about the company.
With a company-sponsored blog, much of the risk can be eliminated or mitigated by putting into place a system of prior review of blog posts.
This leaves the blogger relatively free to test the limits, knowing that there will be corporate cya, since someone else approved the post.