Successful Recruitment Programs NOT a bag of tricks and fads

In what I call a “meat and potatoes” article in erexchange.com, Kevin Wheeler criticizes the overreliance on fads and tricks in recruitment and argues for a focus on the “basics.”

His article does a nice job of articulating the three major steps in recruitment, which are

Attracting and finding good candidates.
Assessing and convincing them to join your organization.
Monitoring their performance to improve your recruitment processes.

In terms of attracting and finding good candidates, he suggests that organizations need to try a variety of sources and develop multiple candidate channels and good ways to communicate with candidates.

He describes one company that has done an excellent job in this area:

The company starts by working with elementary school students to interest them in the areas of work the company has a need for.
In high school, this translates into part-time jobs, information on the company’s website, school visits, and sponsorships of targeted events.

In college, the talent pipeline moves to internships and to building relationships with professors.

In the world of experienced recruiting, the company uses cold calling, search firms, job posting, referrals, and its website.