Recent Growth of CareerBuilder Impressive
CareerBuilder is taking the lead in terms of unique monthly users, drawing more advertisers and making it an essential tool for online job searches. But job seekers still maximize their chances by supplementing their use of the major sites such as CareerBuilder with online searches elsewhere.
Staying well informed isn’t only important if one wants to be better at small talk over dinner; it can also help when it comes time to search for a new job. Knowing which website is getting the most traffic can predict where employers will be looking to add their job listings.
Since more people seeing an available job online means an increased likelihood of an employer finding the right person for the position, established businesses with the budget to do so usually advertise with the site with the largest numbers.
According to recent data complied by comScore Media Matrix, the CareerBuilder Network had over 21 million unique users per month in 2007. This was 10 million more than their largest competitor.
Continuing its lead, CareerBuilder started out 2008 a step ahead, attracting 25.5 million users in January alone, setting a new record in the careers traffic industry.
In following months, the site’s traffic is likely to grow as it continues to expand its network throughout the U.S. and overseas.
At this time, CareerBuilder.com is in control of the career channels for more than 1,600 partners, according to FoxBusiness.com.
Those looking for jobs online can find CareerBuilder-powered search engines on more than 9,000 web sites throughout the world.
Hoping to continue its stronghold, the company is making a strong push into European markets through the acquisition and launch of more co-branded career channels with MSN during this year.
CareerBuilder.com CEO Mark Ferguson, believes that the site’s ability to connect employers with online job seekers through “as many touch points as possible” is responsible for its success.
He says that the CareerBuilder Network’s “partnerships around the world provide a distinct advantage for employers as they compete for top talent, delivering ready access to active and passive job seekers.”
Ferguson says that the company’s “marketing investment, outstanding customer service and a job matching technology that is unequaled in the industry have helped to capture and solidify our leadership position today.”
Although the CareerBuilder site may be leading the pack now, this does not mean that those looking for jobs online should neglect to look elsewhere.
Larger employers may continue to gravitate towards this and similarly well known sites, but smaller businesses may lack the budget to advertise with these web pages.
Because of this, it is best for online job seekers to check multiple search engines for opportunities. Even though this may be more time consuming than simply relying on one website, it is also likely to yield a greater variety of jobs.
From the perspective of employers and recruiters, there have never been more options for using the Internet for job advertising and recruitment.
