How to Choose Where To Post Your Job Ad
February 14, 2008
This guest post by Thomas Torresson, courtesy of Recruiting Blogswap, briefly outlines some factors for employers to consider in selecting from among the rapidly-growing number of options for online job advertising.
“What job board should I use?” The most important thing is to remember to ask yourself this question before you post any position.
Too often employers fall back on what they know and what they are comfortable with. Back in the day that was the traditional ad in the Sunday paper. Now that the ‘classified section’ is no longer the end-all-be-all, don’t allow any one site to become your only source. No site, despite what they tell you, works for everything.
Every type of job board has its place. In general, there are four options to advertise your position. National boards, regional-general boards, industry/trade-specific boards, and non-employment sites that offer career sections as ancillary content.
Factors that should affect your decision:
- The position. You should advertise for a seasoned, high-end professional in a much different manner than you would for a lower-level position.
- Your budget. Assuming you can afford $500 for a campaign, a good approach is to target a national site, regional site, and an industry site.
- Your timing. How quickly do you need this filled? If you are proactive, and therefore hiring is not urgent, you can take a more conservative approach and test the waters on fewer boards.
- Active vs. passive. Are you going after active or passive job seekers? By definition, passive job seekers will not be looking regularly at certain job boards, but may be responsive to opportunities appearing on sites that they frequent for other reasons.
- What’s worked in the past? If you’re doing it right, you’ve been tracking what sites have been working best for you, by position. Over time, you’ll see that every site produces different results for different positions.
If you are a life science Company looking to add 50 employees in the next six months, unless they are all the same position, you should not run out and buy a 50-pack on xyzjobs.com and call it a day.
Putting all your eggs in one basket does have advantages — it can save you time, money, and headaches –- but making your life a little easier isn’t the point.
What will really make your life easier is accomplishing what you set out to do — which is to attract the best candidate for the right position. That tends to involve a little more effort.
Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry-level jobs and other career opportunities.
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Comment by Steven Rothberg, CollegeRecruiter.com
In addition to paying close attention to where you post your job ads, it is also important to pay close attention to what you post in your job ads.
I wrote a blog article with some tips on how to write an effective job posting ad at
http://www.CollegeRecruiter.com/weblog/2006/05/howtowrite_an.php .